Latest Posts
-
Swatch may have just done something far more significant than launching another playful collection. With the release of its AI-powered design tool, AI-DADA, the brand has opened a door that could fundamentally reshape how watches are imagined, created, and produced,…
-
Dive watches, if we’re being honest, are often more about identity than necessity. The category was arguably perfected long ago by icons like the Rolex Submariner, the Omega Seamaster 300, and the TAG Heuer Aquaracer. Between them, they established the…
-
Can you trust eBay’s watch authentication? Is the Authenticity Guarantee actually worth it? Well, I recently found out. I bought this watch: an Omega Seamaster 300 Metre Professional from around 2000, reference 2551.80—the pre-ceramic, pre-coaxial 36mm Seamaster. Now, if you…
-
I bought a new watch, and it offends me. Not okay. It represents almost everything I see wrong with the watch world today. So there’s only one thing to do: take a hammer to it. Let’s talk about it. Welcome…
-
As a watch YouTuber, yes, I think I can finally call myself that, I get a steady stream of emails from brands asking me to review their latest dive watch. And more often than not, I turn them down. It’s…
-
Omega are in trouble. Or at least, that’s what watch YouTube wants you to think. As an Omega owner and fan, that’s concerning. For years, the narrative has been consistent: Omega’s market share is declining, the Holy Trinity are winning,…
-
The Nomos Club Campus defies the common notion of meeting one’s heroes, successfully living up to expectations. Priced under $2,000, it challenges traditional luxury watch norms with its colorful designs and unique dial, appealing to those outside mainstream preferences. Ultimately,…
-
If you’re a loyal Doug’s Watches viewer—which you ought to be—you’ll know that Nomos lent me a selection of their pieces to let me talk about all things colour in watches, which has been great. But I want to dive…
-
The Tudor Black Bay GMT is one of those watches that was incredibly important when it launched. Its influence is still being felt today across the industry. Yet the watch itself is strangely forgotten. Part of that comes down to…
-
The Morgan Stanley and LuxeConsult watch report for 2025 is out and I will admit I am a little late to covering it. That is for three reasons. First, I missed it coming out because I was editing one of…